Our mission

Brand and Active Ingredient Positioning on the Global Cosmetic Market

Our client

New cosmetic ingredient player in Asia


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« We developed a brand strategy and a marketing plan for the new positioning. To do this we worked on the technical marketing of all the products. The data of cosmetic ingredient test results were studied in order to reinforce the concept and create value. 

 

This work enabled the brand to prepare an application for the In Cosmetics Innovation Ingredient Award.

 

We recommended a corporate communication programme and supplied press releases as well as other written communication tools (technical brochures, press kits and commercial flyers). »

Result

A strategy ready for implementation.

In Cosmetics Innovative Ingredient Award (Finaliste Top 10).